WASHINGTON (AP) ? The Obama administration is tapping the secrets of mass marketing to help sell the health care law to millions of uninsured Americans.
It's a big challenge:
How do you convince folks that one of the most complex and controversial programs devised by government may actually be a good for them?
The federal Health and Human Services Department has posted marketing research online that provides insight into more than 48 million uninsured.
Three groups are critical to so-called "Obamacare's" success or failure:
They're the "Healthy & Young," about 48 percent of the uninsured, the "Sick, Active & Worried," 29 percent, and the "Passive & Unengaged," 15 percent.
The challenge for the administration: sign up lots of the Healthy & Young to offset the higher costs of covering the sick and worried.
Source: http://news.yahoo.com/marketing-studies-help-craft-health-overhaul-pitch-132308584--finance.html
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