Small businesses have a number of choices in marketing, online and offline (internet or non-internet) being the first choice. ?At least, the balance between online and offline effort and then the composition of those efforts. ?Online marketing breaks down into three areas Search Engine Optimization, Social Media Marketing and paid advertising.
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I?m of the opinion that social media marketing is the best option for online marketing for small businesses. ?It?s what I use to generate around 300 visitors a day to my site. ?Those visitors are targeted visitors how are visiting my site because they are interested in the topics it covers, not random traffic. ?It fits in with relationship marketing and attraction marketing, which I think are the two best ways to approach marketing for small businesses. ?I?ve just written a free report on the best approach to online marketing for small business, you can grab a copy here: ?free report on online marketing for small business.
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The infographic below from Insideview shows the power of social media marketing and the results companies are driving with it. ?Have a look and see if you can find areas to add to your marketing mix and please comment if you?ve had experiences that will help others!
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Cheers!
Michael
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Michael Nelson
The Cogent Coach Blog ? #8 Small Biz Marketing Resource on the Internet
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Source: http://thecogentcoach.com/wordpress/social_media_in_small_business_marketing_efforts
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